My Blog

Google webmaster

Bagi yang mempunyai blog atau web site, google saat ini tidak bisa dilupakan begitu saja. Jika kita ingin punya banyak pengunjung maka salah satu caranya bagaimana agar web site / blog kita terindex dengan baik oleh google. Karena google merupakan mesin pencari terbesar, maka terindex-nya web kita tentu akan memberikan keuntungan.

Sebagai contoh, rata-rata lebih dari 80% pengunjung ebsoft berasal dari search engine google. Jika pengunjung sehari sebanyak 4000, maka lebih dari 3200 pengunjung berasal dari google. Bagaimana agar web kita terindex dengan baik oleh google ?

Sebelumnya jika belum pernah memasukkan alamat web ke google, bisa menambahkan di Add your URL to Google. Berikut beberapa langkah atau tips yang bisa dilakukan agar web/blog kita terindex dengan baik oleh google :

1. Daftar di Google Webmaster Tools

Google webmaster tool , bisa dikatakan tool utama (wajib) untuk mengetahui seberapa baik web site kita terindex oleh google. JIka web/blog kita belum di daftarkan, maka segera daftarkan, karena gratis. Setelah ikut mendaftar, maka langkah selanjutnya adalah verifikasi web kita, baik dengan menuliskan kode yang di perintahkan atau menambahkan file html tertentu di root folder kita.

Jika sudah di verifikasi, maka langkah selanjutnya adalah menambahkan Sitemap menggunakan fasilitas di google webmaster. Apa itu sitemap dan bagaimana membuatnya bisa di baca bagian kedua dibawah ini. Berbagai fasilitas tersedia di google webmaster tools ini adalah :

* Diagnostics, meliputi gambaran umum, web crawl, mobile crawl dan content analysis
* Statistics, meliputi kata-kata kunci yang paling banyak dicari dan melalui kata kunci tersebut pengunjung datang ke web kita (Top Seacrh Query), ditampilkan per minggu atau per bulan. Apa yang sebenarnya dilihat oleh Googlebot tentang isi web kita, statistik crawl, index dan juga subscriber.
* Links, berisi jumlah dan detail link-link dari luar yang menuliskan link ke web kita (external link) dan juga link yang mengarah keluar (internal link), serta Sitelinks ( berisi informasi link tambahan yang tampil di google). Misalnya ketika mencari “ebsoft” akan ditampilkan sitelinks sebagai berikut :

* Sitemaps, untuk menambahkan sitemap web/blog kita, dan statusnya saat ini.
* Tools, fasilitas tambahan lainnya seperti Robot.txt, set target lokasi geografi dan lainnya.

Jika sudah berjalan sebulan atau lebih, maka google webmaster akan sangat bermanfaat untuk menganalisa tentang web site kita dan bagaimana cara meng-optimalkannya.

Contoh tampilan statistik (Crawl stats) dari google web master :

2. Tambahkan Sitemap di web/blog

Secara singkat Sitemap merupakan ringkasan apa saja isi website kita. Sitemap biasanya berupa link-link (URL) yang ada di web site kita, baik dalam format HTML maupun XML. Dengan adanya sitemap ini maka akan mempermudah google apa saja yang akan di index (crawl), karena akan dijadikan sebagai referensi utama. Bagaimana membuat sitemap ini ?

Bagi pengguna wordpress ada plugins yang namanya XML sitemap Generator. Dengan plugins ini kita tinggal meng-install, maka ketika kita menulis artikel baru atau mengeditnya, otomatis akan dihasilkan sitemap baru dan otomatis memberi informasi ke beberapa search engine seperti google, MSN, yahoo dan lainnya. Kita juga bisa men-generate sitemap secara manual setiap saat.

Informasi selengkapnya tentang Sitemap, termasuk plugins untuk CMS lainnya bisa dibaca disini XML Sitemap

3. Sebisa mungkin mengikuti petunjuk penulisan (Webmaster Guidelines)

Google telah membuat petunjuk agar isi web kita bisa optimal. Meskipun hal ini tidak wajib, tetapi ada banyak point-point penting dari apa yang dijelaskan di Google Webmaster guidelines yang hendaknya di ikuti. Berikut beberapa point aturan umum dalam membuat konten web/blog :

* Buat tulisan yang bermanfaat, kaya akan informasi dan tulisan dengan judul sesuai ( Judul mendeskripsikan isinya)
* Perkiran menulis yang berisi kata-kata yang nantinya akan di cari melalui google atau search engine.
* Jika menambahkan gambar, pastikan memberikan deskripsi gambar
* Perhatikan kesalahan penulisan kode HTML ( lebih baik jangan copy paste dari MS Word, karena kode HTML akan berukuran besar dan kadang tidak kompatibel dengan browser)

Masih banyak point-point lainnya yang dianjurkan. Selengkapnya tentang google guidelines ini bisa melihat langsung di Webmaster Guidelines. Selain itu, sebaiknya di hindari artikel yang hanya copy paste saja, karena sepertinya google tidak akan mengindex [dengan baik] artikel yang hanya copy paste dari artikel lain.

1. Semua program online earning atau semacamnya harus dan wajib baca Term & conditions-nya atau aturan baku dari program tersebut terlebih dahulu, biar kita ga salah kaprah di kemudian hari yang mengakibatkan account kita di banned. (a.n Konten hrs english selain untuk google search, bukan site bokep atau berbau pornografi, warez, drugs, dan lain-lain) Silahkan baca disini. Dan bro-bro juga bisa kunjung blog resminya google adsense disini.

2. Bikin account e-mail di Gmail.com
3. Daftar account di blogger.com (gratis) dan create URL blog kita misalkan : garmin-gps.blogspot.com.
4. a. Masukin konten ke blog tsb. Jika rekans kebingungan dengan konten ttg GPS, jangan malu-malu untuk copas (Copy/paste) item-item ttg garmin gps dari amazon a.l : gambar dan deskripsinya. Untuk hari pertama tulis aja 5 artikel.
b. Hari ke 2, update lagi dengan memasukan konten lagi ke blog tadi sekitar lima aja cukup. Berarti blog tsb sudah memiliki 10 post / 10 artikel.

5. Pastikan blog kita harus berbahasa inggris

Rytme updatenya gw bikin seperti itu biar blog kita ga dianggap MFA (Made for Adsense) oleh Google. Untuk masalah Duplicate Content beda ceritanya karna topik disini agar kita di approve oleh Team Adsense (Masalah copy/paste sampe hari ini masih membingungkan karena ada blog yg pernah aye liat, artikelnya copas tapi traffic-nya numpuk dan itu datangnya dari Search Engine). Jangan lupa kalo temen temen copas artikel selain dari Amazon, sertakan linkback ke pemilik artikel tsb.

6. Gunakan email tsb (gmail.com yang uda kita bikin pada step 1), untuk daftar di Google Adsense.

Pada proses ini, rekans hrs masukin alamat sesuai yang tertera di KTP karena earning yang didapat akan dikirim melalui cek dan sudah pasti alamat tsb haruslah yang bisa dijangkau oleh pak pos/DHL.

Satu alamat 1 account aja, jangan bikin multiple account dengan 1 alamat / 1 IP untuk register banyak account karena bisa aja kalo 1 account kena banned yang lain nyusul!

Tunggu saja 3-4 hari, pasti rekans akan di approve!!!! Dijamin!!!
Kalo ga berarti ada kesalahan…

Tolong Diperhatikan


1. Jangan sekali-kali bro-bro meng-click sendiri iklan/ arisan click / semacamnya yang ada di blog masing-masing, meskipun menggunakan proxy yang high anonymity sekalipun karena google lebih jago dan akan menganggap itu adalah Click Fraud dan yang pastinya account anda akan cao alias di BANNED. Kan sayang misalkan uda ngumpulin $50 tapi di banned, nihil kan hasil kerjanya?

2. Jangan pernah percaya dengan buku-buku atau janji-janji palsu yang mengatakan mudah meraih $$$$ melalui Adsense, karena itu adalah OMONG KOSONG. Jangan berharap cuman dengan 20-30 artikel anda bisa menerima cek tiap bulan dari adsense! Adsense bukanlah Magic atau Sihir sekalipun anda adalah sodara/kerabat dekatnya Ki Joko Bodo atau Mama Laurent … Adsense bukanlah hal yang GAMPANG/MUDAH… Adsense perlu modal (bayar internet, kopi, roko, domain+hosting), kerja keras, kesabaran, ketekunan, dan jangan lupa Berdoa agar usaha kita di berkati.

3. Keberhasilan Sebagai Publisher Adsense, datangnya dari diri anda sendiri. Kalo bro-bro bisa, kenapa harus bayar atau merelakan uang anda ke orang lain sedangkan dia jelas-jelas tidak punya otoritas untuk meng-approve diri anda????

Meminta kenaikan gaji pada atasan memang sulit. Ketakutan dianggap lancang atau malah dikecewakan selalu menghantui. Namun tak ada salahnya untuk mencoba bukan. Coba ikuti tips ini!

1. Lakukan riset. Cari tahu ada berapa orang yang ada di bidang dan posisi yang sama dengan Anda. Cari tahu juga standar gaji teman-teman yang memiliki posisi yang sama, namun dari perusahaan yang berbeda. Hal ini akan membantu anda mendapatkan bayangan tentang berapa bayaran yang seharusnya Anda dapatkan.

2. Analisa dan periksa kesehatan finansial dari departemen juga perusahaan
Anda secara keseluruhan. Jangan lupa untuk mempertimbangkan waktu karena itu sangat penting. Kalau perusahaan tempat Anda bekerja sedang melakukan pengurangan pegawai atau mengalami kesulitan finansial, maka bukanlah waktu yang tepat untuk meminta kenaikan gaji.

3. Cari tahu tentang sistem pembayaran gaji dari perusahaan Anda. Apakah kenaikan gaji berdasarkan performa Anda pada setiap tahunnya? Ataukah ditentukan oleh lama seseorang bekerja di tempat itu? Coba berkonsultasi dengan orang-orang di bagian Human Resources Department. (HRD)

4.Saat anda sudah melakukan segala hal di atas, sekarang Anda sudah siap untuk
merencanakan presentasi Anda. Pada saat ini, Anda sudah harus tahu seberapa
kompetitif gaji yang diberikan di industri. Siapkan kekuatan dan alasan mengapa Anda pantas mendapatkan kenaikan gaji.

5. Cari waktu dan kesempatan yang tepat untuk bertemu dengan boss Anda. Perlakukan pertemuan ini seakan pertemuan bisnis dan tunjukkanlah keseriusan Anda. Bersikaplah profesional, dan hindari pemakaian email atau surat dalam meminta kenaikan gaji.

Selamat mencoba!(kee/kee)

Whether you are planning to start a brand-new business, expand an existing company, or get financing for a business venture, you will need to write a business plan. A business plan not only lends your business a sense of credibility, but also helps you to cover all your bases, increasing your chances of success.

Although writing a business plan can be a lengthy, intimidating project, it is not necessarily difficult. Here is an overview of how to write a successful business plan.

What to Include in Your Business Plan

Your business plan needs to demonstrate that you have thoroughly considered all aspects of running your business. To that end, the standard business plan has nine major sections, covering everything from your business’s mission statement to a detailed financial analysis

Executive Summary

The first – and most important – section of your business plan is the executive summary. This section is so important that it should literally be the first thing the reader sees – even before the table of contents! However, it should also be written last, as you’ll have a better understanding of the overall message of your business plan after you’ve researched and written the other sections.

One of the most important parts of the executive summary is the mission statement. The mission statement is only three or four sentences long, but it should pack the most punch out of everything else in your business plan: Those four sentences are responsible for not only defining your business, but also capturing the interest of your reader.

The rest of your executive summary should fill in the important details that the mission statement glosses over. For instance, your executive summary should include a short history of the business, including founder profiles and start date; a current snapshot, listing locations, numbers of employees, and products or services offered; and a summary of future plans and goals.

This section is a candidate for a bulleted format, which allows you to list main points in a manner that is easy to scan. Avoid using too much detail – remember, this section is a summary. A page or two is usually sufficient for an executive summary.

Market Analysis

The next section of your business plan focuses on market analysis. In order to show that your business has a reasonable chance for success, you will need to thoroughly research the industry and the market you intend to sell to. No bank or investor is going to back a doomed venture, so this section is sure to fall under especially close scrutiny if you are looking for financing.

Your market analysis should describe your industry, including the size, growth rate, and trends that could affect the industry. This section should also describe your target market – that is, the type or group of customers that your company intends to serve. The description of your target market should include detail such as:

• Distinguishing characteristics
• The needs your company or product line will meet
• What media and/or marketing methods you’ll use to reach them
• What percentage of your target market you expect to be able to wrest away from your competitors

In addition, your market analysis should include the results of any market tests you have done, and an analysis of the strengths and weaknesses of your competitors.

Company Description

After your market analysis, your business plan will need to include a description of your company. This section should describe:

• The nature of your business
• The needs of the market
• How your business will meet these needs
• Your target market, including specific individuals and/or organizations
• The factors that set you apart from your competition and make you likely to succeed

Although some of these things overlap with the previous section, they are still necessary parts of your company description. Each section of your business plan should have the ability to stand on its own if need be. In other words, the company description should thoroughly describe your company, even if certain aspects are covered in other sections.

Organization and Management

Once you have described the nature and purpose of your company, you will need to explain your staff setup. This section should include:

• The division of labor – how company processes are divided among the staff
• The management hierarchy
• Profiles of the company’s owner(s), management personnel, and the Board of Directors
• Employee incentives, such as salary, benefits packages, and bonuses

This goal of this section is to demonstrate not only good organization within the company, but also the ability to create loyalty in your employees. Long-term employees minimize human resource costs and increase a business’s chances for success, so banks and investors will want to see that you have an effective system in place for maintaining your staff.

Marketing and Sales Management

The purpose of the marketing and sales section of your business plan is to outline your strategies for marketing your products or services. This section also plans for company growth by describing how the growth could take place.

The section should describe your company’s:

• Marketing methods
• Distributions methods
• Type of sales force
• Sales activities
• Growth strategies

Product or Services

Following the marketing section of your business plan, you will need a section focusing on the product or services your business offers. This is more than a simple description of your product or services, though. You will also need to include:

• The specific benefits your product or service offers customers
• The specific needs of the market, and how your product will meet them
• The advantages your product has over your competitors
• Any copyright, trade secret, or patent information pertaining to your product
• Where any new products or services are in the research and development process
• Current industry research that you could use in the development of products and services

Funding Request

Only once you have described your business from head to toe are you ready to detail your funding needs. This section should include everything a bank or investor needs in order to understand what type of funding you want:

• How much money you need now
• How much money you think you will need over the next five years
• How the money you borrow will be used
• How long you will need funding
• What type of funding you want (i.e. loans, investors, etc.)
• Any other terms you want the funding arrangement to include

Financials

The financials section in your business plan supports your request for outside funding. This section provides an analysis of your company’s prospective financial success. The section also details your company’s financial track record for the past three to five years, unless you are seeking financing for a startup business.

The financials section should include:

• Company income statements for prior years
• Balance sheets for prior years
• Cash flow statements for prior years
• Forecasted company income statements
• Forecasted balance sheets
• Forecasted cash flow statements
• Projections for the next five years – every month or quarter for the first year, with longer intervals for the remaining years
• Collateral you can use to secure a loan

The financials section is a great place to include visuals such as graphs, particularly if you predict a positive trend in your projected financials. A graph allows the reader to quickly take in this information, and may do a better job of encouraging a bank or investor to finance your business. However, be sure that the amount of financing you are requesting is in keeping with your projected financials – no matter how impressive your projections are, if you are asking for more money than is warranted, no bank or investor will give it to you.

Appendices

The appendix is the final section in your business plan. Essentially, this is where you put all of the information that doesn’t fit in the other eight sections, but that someone – particularly a bank or investor – might need to see.

For instance, the market analysis section of your business plan may list the results of market studies you have done as part of your market research. Rather than listing the details of the studies in that section, where they will appear cumbersome and detract from the flow of your business plan, you can provide this information in an appendix.

Other information that should be relegated to an appendix includes:

• Credit histories for both you and your business
• Letters of reference
• References that have bearing on your company and your product or service, such as magazines or books on the topic
• Company licenses and patents
• Copies of contracts, leases, and other legal documents
• Resumes of your top managers
• Names of business consultants, such as your accountant and attorney

Writing a Successful Business Plan

Despite the quantity of information contained in your business plan, it should be laid out in a format that is easy to read. Just like with any piece of business writing, it is important to craft your business plan with your intended audience in mind – and the bankers, investors, and other busy professionals who will read your business plan almost certainly won’t have time to read a tedious document with long-winded paragraphs and large blocks of text.

Business plans for startup companies and company expansions are typically between twenty to forty pages long, but formatting actually accounts for a lot of this length. A strong business plan uses bullet points throughout to break up long sections and highlight its main points. Visuals such as tables and charts are also used to quickly relay specific information, such as trends in sales and other financial information. These techniques ensure that the reader can skim the business plan quickly and efficiently.

Think of your audience as only having fifteen minutes to spend on each business plan that comes across their desks. In that fifteen minutes, you not only have to relay your most important points, but also convince the reader that your business venture merits a financial investment. Your best bet is a well-researched business plan, with an organized, easy-to-read format and clear, confident prose.

At some point, every small business must set up shop online. A website can serve as another sales channel, a place to feature products, or just a resource for more information about your business. But above all, it serves as a communications channel with your customer. Establishing an online presence doesn't have to break the bank or eat up your time. Here's a guide to help get you on your way

The basics

Register a domain name. Dozens of online registry sites allow you to secure a domain name. Some of the most popular include Register.com, NetworkSolutions.com, and GoDaddy.com. They're all fairly similar, and which one you choose won't really affect anything else about your site, so the main difference is price. In general you can expect to pay an annual fee of about $15, but if you're inclined to comparison shop you can pay as little as $8 a year. Try to pick a domain name that's as simple and intuitive as possible - complicated URLs just make it harder for customers to find you. Most companies simply drop their name into the middle of www and com, as in: www.JetBlue.com.

Set up an e-mail account to receive customer feedback. One of the keys to your Web success is making sure your customers can always reach you. Once you have your domain set up, be sure to create an active e-mail address and post it on your site right away. As your site grows, this will become a key contact point for your customers, and it will allow you to get feedback on your business.

Hire a temp. You probably have better things to do than spend all day entering data for every item you intend to sell online. As you start assembling your site in earnest, hire someone else to help with the setup work.

Sources to turn to for easy solutions

Numerous Internet service providers (ISPs) offer e-commerce solutions that require little work on your part. Some of the most basic handle your Web hosting needs and provide standardized storefront templates. Many are capable of growing with your business, offering additional services and customizable options should you need them down the road. These companies can provide basic design templates and technology to process transactions, too.

Telecommunications company SBC offers an assortment of off-the-shelf set-up packages for individual merchants. Some key components to look for in such packages are shopping-cart software (allowing your customers to drop in items as they go through your site) and assistance with Web design. This last part is extremely important, as deciding how customers will flow your site is the same as directing them to merchandise. You have to get this part right.

You may have to go through your bank or through services like Verisign to set up a secure system to accept online payment for orders. For smaller operations, you can also explore services like PayPal, which make it easy to accept customer payments with an easily downloadable software package.

Think about affiliating with another site

Is it better to go it alone or join an existing online community? If you really need to differentiate your product or brand, particularly through site design, you may be better off building your own site. But if your needs are more basic and you want to keep costs down, it's probably to your benefit to pitch your tent in an existing online marketplace, which can provide more traffic than if you just open a shop and wait for customers to blow by. Sites like Ebay, Yahoo, and Amazon offer prepackaged storefront services with variety of options for individual merchants, often including free registration of your domain name.

Ebay offers your customers the chance to bid on items or buy them outright at a set price. The Ebay package also includes flexible listing options, limited customization tools, monthly sales reports, inventory search options, and the ability to cross-promote other items with ones you are selling. A mid-level Ebay store costs $49.95 per month, but options rage from $9.95 a month for a bare-bones storefront to $499.95 for a full-service store complete with marketing support.

Yahoo offers three basic levels of service, ranging from $39.95 a month to $299.95 a month, plus a $50 setup fee (sometimes the setup fee is waived during promotions) and transaction fees that range from 0.75 percent to 1.5 percent. It, too, offers a selection of services as well as simple step-by-step methods for listing your products online and software for accepting payment.

Depending on what kind of products you're selling, Amazon also offers several online options for third-party sellers. Amazon's Marketplace program charges a 15 percent commission, on top of a $39.99 monthly subscription cost (or $0.99 per item if you prefer), but leaves shipping and customer service to you. As another alternative, you can partner with Amazon and sell its goods on your own site for a commission.

The bottom line: Always focus on the benefits to your business

Be sure to keep your customers and your business goals in mind as you set up your site. Getting online is the easy part. Creating an online presence that adds value to your core business is what really matters.